Art Direction
Branding
Packaging
PRINT
As a graphic designer and art director, Christy has had the opportunity to create design for a range of companies and industries. From food, spirits, and beauty to hi-tech and biotech, she has designed systems of identity, packaging, collateral, and annual reports that communicate the essence and message of each client to their customer.
Collaboration with clients, writers, and other creatives as needed, is key in creating and directing interesting design. Regardless of the kind of product or industry, Christy’s creative process involves learning and understanding the client and their audience, tying the verbal with the visual to create a powerful, unique and elegant communication, creating value in the eyes of the consumer, separating the client from competitors.
The projects presented in this portfolio represent both independent freelance work and projects created through various design studios and agencies.
Software:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Lightroom
Adobe XD
SquareSpace
WordPress
Keynote
PowerPoint
Creative Skills:
Creative/Art Direction
Photo Direction and Planning
Layout Design
Packaging Design
Publication Design
Typography
Logo Design
Pattern Design
Lettering Design
Website Layout/Design
Digital Design
Production