The Grain Escape

Silver Hills Bakery successfully created a tasty grain free, gluten free, paleo, low-fodmap bread, crafted for even the most sensitive dietary needs. For any of the reasons that a person may need to consume grain-free products, this new product allows them to once again, enjoy bread.

The creative direction behind the brand name and creative execution was built to add some humor to the lives of those on restricted diets. The bread characters running from the grain character illustrate in a playful way the attitude of The Grain Escape.

Studio/Strategy: Bright Design, Los Angeles
Copywriting/Product Naming: Julie Curtis
Creative Direction/Brand Design: Christy Van Deman